The Backward Works was created to disrupt everything traditional business consulting stands for.
It wasn’t born from theory or textbooks—it was built from real-world success, frustration with outdated systems, and a bold realization: success doesn’t come from working harder. It comes from working smarter, in reverse.
After building multiple million-dollar businesses from the ground up, we discovered that following conventional wisdom was not only inefficient—it was misleading. The more we chased results the traditional way, the more we hit walls. The moment we started doing the opposite of what we were taught, everything changed. We simplified, streamlined, and scaled—fast. We weren’t just growing businesses—we were rewriting the rules.
As we studied companies like Amazon, Apple, Netflix, and Tesla, we saw the same pattern: these brands didn’t succeed by following the standard playbook—they broke it. They reversed the model, eliminated complexity, and built smarter systems that outperformed the norm. We realized we were doing the same—and so, The Backward Works was born.
We took our methods, results, and strategy and transformed them into a full-service, done-for-you and done-with-you consulting firm. We don’t just advise—we execute. We build, implement, and scale tailored systems that are engineered to work.
OUR STORY
Who We Are
We are The Backward Works—a premium business consulting and execution firm built on the belief that the traditional path to success is flawed.
We specialize in reverse strategy thinking — a proven concept, counterintuitive approach that helps startups and established businesses simplify operations, increase efficiency, and scale faster without burnout or wasted effort.
Our model is simple: we do the work for you. From business formation, branding, and strategy to systems, marketing, leadership, hiring, and financial growth—we cover every element under one roof.
We don’t offer generic plans. Our clients choose what they need, bundle for more value, and receive hands-on, high-impact support to grow their businesses with clarity, control, and confidence.
We break the rules of business success. Inspired by billion-dollar strategy. Powered by The Backward Law.
OUR UNIQUE APPROACH
At The Backward Works, we don’t follow the rules of traditional consulting—we reverse them.
While most firms give you advice and leave you to figure out the rest, we do the work with you—or for you. We are a business execution firm, not just a strategy partner. Every solution is built around your specific goals, challenges, and vision. No templates. No fluff. Just customized, high-impact systems that are designed to work—and scale.
Our approach is guided by reverse strategy thinking, inspired by The Backward Law: the more you chase success the hard way, the more it resists. But when you shift to smarter, simplified, and strategic action, results begin to flow—efficiently and sustainably.
We don't believe in hustle for the sake of it. We believe in:
Less noise. More clarity.
Less effort. More precision.
Less chasing. More alignment.
From business formation and branding to operations, leadership, sales systems, and financial structure—we engineer the strategy and implement the infrastructure. You don’t just leave with a plan—you leave with a built business that actually works.
Whether you're launching from scratch or scaling an existing brand, you pick what you need, bundle what saves you more, and grow with tailored solutions that deliver measurable results.
We rethink business. We build smarter. We execute.
What Makes Us Different?
At The Backward Works, we don’t operate like a traditional consulting firm—because we’re not one.
We’re not here to hand you a cookie-cutter strategy or drown you in theory. We’re here to do the work with you, implement real systems, and deliver tangible, measurable results—from startup to scale-up.
Here’s what sets us apart:
✅ We Execute, Not Just Advise
Most consultants give you a plan and walk away. We roll up our sleeves and build it with you—strategy, systems, branding, marketing, operations, team, and more.✅ Reverse Strategy Thinking
We apply a counterintuitive method inspired by The Backward Law: success comes not from pushing harder, but from simplifying and moving smarter. It’s the same principle behind companies like Apple, Tesla, and Amazon.✅ Customizable, All-in-One Model
No one-size-fits-all solutions. Clients pick, bundle, or build their exact service suite—tailored to their stage, goals, and budget.✅ Done-For-You & Done-With-You
Whether you want us to handle everything, or collaborate with you and your team, we offer both full execution and hands-on strategic partnership.✅ End-to-End Business Support
We cover every core area: business foundation, branding, strategy, operations, marketing, leadership, sales systems, team development, and financial structure.✅ Premium, White-Glove Experience
Every client receives high-touch, concierge-level service. We're not just experts—we're your business partner in transformation.✅ We Break the Rules—Because They Don’t Work
Our clients come to us because the traditional path didn’t deliver. We show them a smarter one—engineered to fit them, not the outdated playbook.
Our Model is
✅ Tested Across Industries – These aren’t theories. Our frameworks are used in real businesses with real results.
✅ Data-Driven & Proven – We don’t guess. We engineer with intention and back it with performance.
✅ Built for Sustainability – Our clients grow without chaos because their strategy finally matches their vision.
✅ Designed for Transformation – From solopreneurs to scaling firms, we’ve helped clients evolve into thriving businesses.
If you’re ready to stop spinning your wheels and start growing strategically, we’re here to partner with you.
Ready to think differently, scale smarter, and win bigger? Let’s work together.
The biggest lie in business? That hard work alone will make you successful.
I believed it. I lived it. I worked two jobs, held a professional corporate role, followed every rule in the book—and still, I was broke, exhausted, and wondering why nothing was working. They told me to hustle harder, wake up earlier, push more. So I did. And nothing changed.
Until I stopped.
I let go of the formulas. I tuned out the noise. I stopped chasing what wasn’t working and started thinking for myself. I simplified. I moved with clarity, not chaos. I stopped doing what everyone else was doing—and started doing the opposite. And that’s when everything changed.
With no experience, no investors, and no one showing me how, I built multiple million-dollar businesses from scratch. I was surrounded by competitors who had been in the industry for decades—larger teams, more resources, louder reputations. No one knew who I was.
And yet, I rose to the top.
Not because I worked harder—but because I worked smarter.
Every system, every strategy, every breakthrough—I taught myself. I wasn’t following the traditional playbook… because that playbook never worked for me. That’s when I discovered I had been living something called The Backward Law—the more you force success, the more it resists. But when you reverse your approach, simplify, and stop chasing, everything starts to align.
That principle became the foundation of everything I built.
Now, I’ve created The Backward Works to help others do the same.
To give entrepreneurs the truth I wish someone had told me from the start.
To break the cycle of empty advice, burnout, and broken business strategies.
This isn’t just consulting. This isn’t about hustle. This isn’t surface-level advice.
This is real business transformation—built backwards on purpose, and proven to work.
Because success isn’t found by pushing harder. It’s found by thinking differently.
