The Backward Works

Breaks The Rules

By reversing conventional strategies and unlocking smarter solutions, we empower entrepreneurs and established businesses to rethink, optimize, innovate, and scale with precision. Our customizable, all-in-one approach allows you to pick & choose, bundle, or add on the services that fit your needs. From company formation, branding, and marketing to business operations management, leadership development, ongoing coaching, sales strategies, financial planning, customer service, bookkeeping, and financial growth—we provide expert guidance and hands-on solutions to turn your vision into reality, so you don’t just plan success, you achieve it—all in one place. Whether you’re launching a new venture or optimizing an existing one, our reverse strategy approach ensures that you’re not just planning for success— you’re engineering it.

OUR SERVICES WHAT WE OFFER

    • Entity Formation & Legal Setup

    • Ownership & Partnership Structuring

    • Business Banking & Financial Infrastructure

    • Internal Systems & Operational Flow

    • Business Insurance & Risk Management

    • Assistance in choosing the right business structure (LLC, Corporation, Sole Proprietorship, etc.)

    • Legal registration and compliance guidance

    • Business name registration and trademark support

    • Strategic planning for operational success

    • Brand Discovery & Clarity

    • Visual Identity Development

    • Brand Messaging & Voice

    • Identity Embodiment & Online Presence

    • Branded Content Templates (Optional Add-On)

    • Custom logo design and visual branding

    • Brand voice and messaging development

    • Website creation and optimization

    • Social media branding and content strategy

    • Leadership Identity & Embodiment

    • Team Structure & Role Clarity

    • Hiring, Onboarding & Delegation Systems

    • Team Communication & Culture

    • Leadership Growth & Development Plans

    • Executive coaching and leadership training

    • Hiring and recruitment strategy

    • Employee performance management systems

    • Conflict resolution and team communication enhancement

    • Hiring & screening assistance

    • Brand & Offer Positioning

    • Marketing Strategy & Client Journey

    • Content & Visibility Planning

    • Growth Strategy & Lead Generation

    • Analytics & Optimization

    • Digital marketing campaigns (SEO, PPC, Social Media Ads)

    • Content marketing and copywriting

    • Lead generation and customer acquisition strategies

    • Email marketing and automation

    • Operations Audit & Workflow Optimization

    • Systems Design & Automation

    • Strategic Business Planning

    • Offer, Pricing & Delivery Optimization

    • Founder Role & Delegation Strategy

    • Streamlining workflow and internal processes

    • Implementing automation tools for productivity

    • Standard operating procedure (SOP) development

    • Crisis management and risk assessment

    • Sales Audit & Funnel Strategy

    • Offer Positioning & Sales Messaging

    • Sales Systems & Automations

    • Sales Training & Team Enablement

    • Customer Success Journey & Retention

    • High-converting sales funnels and strategies

    • Customer relationship management (CRM) implementation

    • Sales team training and development

    • Pricing strategy and competitive market analysis

    • Bookkeeping & Financial Cleanup

    • Profit Clarity & Cash Flow Tracking

    • Financial Planning & Budgeting

    • Tax Readiness & Filing Prep

    • Ongoing Financial Advisory (Optional Upgrade)

    • Budgeting and cash flow management

    • Bookkeeping and financial record-keeping

    • Tax planning and compliance guidance

    • Profitability analysis and financial forecasting

    • Business Realignment & Strategy

    • CEO & Founder Support

    • Executive Presence & Leadership Consulting

    • Operational Simplicity & Team Flow

    • Aligned Scaling & Brand Evolution

    • Personalized business growth plans

    • One-on-one and group coaching sessions

    • Strategic business scaling insights

    • Ongoing mentorship and accountability

    • The Unlearning Phase

    • Rebuild From Alignment

    • Reverse Funnel & Marketing Strategy

    • Effortless Sales & Visibility

    • Build a Self-Sustaining Business

    • Unconventional business growth techniques

    • Data-driven decision-making strategies

    • Identifying hidden opportunities for success

    • Reengineering business models for long-term scalability

    • ligibility Assessment & Guidance

    • Document Preparation & Filing

    • Portal Setup & Compliance Guidance

    • Capability Statement Design (Add-On)

    • Certification Types We Support:

    1. Disadvantaged Business Enterprise (DBE)

    2. Emerging Small Business (ESB)

    3. HUBZone

    4. Small Business Enterprise

    5. Woman Business Enterprise (WBE)

    6. Woman Owned Small Business (WOSB)

    7. Minority Business Enterprise (MBE)

    8. Disadvantaged Business Enterprise (DBE)

    9. Veteran-Owned Small Business (VOSB/SDVOSB)

    10. 8(a) Business Development Program

    11. State and City-level Certifications

    12. SAM.gov Registration + UEI

    • Mindset Coaching & Transformation

    • 2. Life Strategy & Personal Growth Consulting

    • Energy & Flow Management

    • Identity & Self-Mastery Work

    • Subconscious Reprogramming / Thought Work

    • Lifestyle Redesign & Alignment

Why Our Packages Work?

  • Tailored to Your Business Stage – Whether you're launching or scaling, we have a package designed for you.

  • Comprehensive & Holistic Approach – We cover all aspects of business growth and optimization.

  • Flexible & Cost-Effective – Pick individual services or bundle for better value.

  • Proven & Tested Strategies – Our reverse strategy approach delivers measurable results.

    At The Backward Works, we don’t just consult—we build, optimize, and scale businesses for sustainable success. Ready to take the next step? Let’s make it happen.