WHAT IF EVERYTHING YOU’RE BEEN TAUGHT ABOUT IS BACKWARD?
THE HARDER YOU TRY, THE HARDER IT GETS.
THE MORE YOU CHASE SUCCESS, THE MORE IT SLIPS.
THE LOUDER YOU ARE, THE LESS YOU’RE HEARD.
THE MORE YOU FORCE IT, THE MORE IT RESISTS.
THE BACKWARD LAW. IT’S HOW THE WORLD — AND YOUR BUSINESS — ACTUALLY WORKS.
WHAT IS THE BACKWARD LAW?
The Backward Law, a concept first introduced by philosopher Alan Watts, states that the more you strive for something, the more elusive it becomes.
The more you want to be happy, the more unhappy you feel.
The more you try to be confident, the more insecure you become.
The more you force a business to grow, the more chaotic and unscalable it becomes.
Real results come when you remove friction, not when you add more effort.
It’s not about doing less.
It’s about doing what matters — with intention.
REALIZATION
We didn’t set out to “brand” a philosophy. We simply noticed a pattern:
When we let go of force, things moved faster.
When we simplified, growth accelerated.
When we stopped chasing — clients, money, momentum — everything we wanted showed up with ease.
That pattern had a name.
It was called The Backward Law.
THE PRINCIPLE
The Backward Law.
Is the idea that more you try to grab something directly, the more it resists you
It’s not just about effort. It’s about energy.
The more desperate the chase, the more misaligned the outcome.
When you force it, you block it.
This shows up everywhere:
Try to impress? You feel insecure.
Try to relax? You feel anxious.
Try to force a sale? You lose the deal.
Try to force growth? You scale chaos, not clarity.
When you force it, you block it.
When you flow with, you get there faster.
SO WHAT DO YOU DO INSTEAD?
You Simplify
You Align.
You let the right strategy do the work for you.
This isn’t about laziness.
This is about precision.
About building the right system — not just doing more inside a broken one.
This is how we’ve built companies that grow with half the effort — and help others do the same.
WHAT THIS CHANGES?
When You Lead With the Backward Law:
You stop chasing clients — they come to you
You stop forcing launches — you build systems that sustain
You stop overcomplicating — and start making clear decisions
You stop burning out — and start actually liking what you built
It’s not about doing less.
It’s about removing what never worked in the first place.
IT’S ALL ABOUT YOUR MINDSET!
Changing your mindset isn’t as easy as it sounds.
It requires belief, practice, and a complete shift in how you approach success.
Most people are conditioned to think that working harder automatically leads to better results, but the truth is, it takes a strategic shift to truly see the benefits of working smarter.
It’s not about doing less.
It’s about removing what never worked in the first place.
The best part? It’s not as hard as it seems.
Once you embrace the concept and apply it consistently, the results become undeniable.
If we did it, so can you.
THE DEEPER TRUTH
This Isn’t Just a Strategy.
It’s a Way of Operating.
We’ve used this to grow businesses, yes.
But we’ve also used it to recalibrate leadership.
To rebuild clarity.
To help people get their time, peace, and energy back.
Because what good is growth if you hate what it costs?
When You Stop Trying to Make It Work, You Can Finally Build What Will.
Want to work backwards — and win forward?